BRIEF
To create a unique space for entertainment for the E-Commerce brand to host their guests and client’s at their new HQ in Mayfair.
CONCEPT
The new ‘home of drinks’ is situated in a Mayfair townhouse and plays emphasis on the home. A place where you’re hosted by your most worldly, connected, knowledgeable and welcoming friend. Some latin jazz plays in the background. The artwork is colourful and eclectic and there is a sense of a worldliness, of character, and of warmth far beyond other colder, more clinical e-commerce brands.
DESIGN
The ‘House Lounge’ is eccentric, colourful, welcoming and sharp. The design embodies an aspirational home aesthetic where guests feel comfortable to lounge, drink at the bar or play chess by the bay windows overlooking Green Park. The palette is warm and welcoming yet there is an overlay of high energy from the artwork, sculptures and tapestries on the wall.